Sunflower Relief is a grassroots volunteer-led network that aims to connect the immediate needs of Ukrainian locals with immediate local solutions, emergency supplies, services, support, and capture first-hand accounts of the evolving situation on the ground to share with the wider world.

As seen in



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About us

Sunflower Relief is a not-for-profit social entreprise founded by Ukrainian-born, London-based entrepreneur Irra Ariella Khi, CEO of Zamna, whose software provides organisations with the capability to manage identity on a global scale without the use of smart devices or digital identity apps. Sunflower aims to direct Ukrainian humanitarian relief more effectively – from providing logistics assistance to people trying to reach the border to getting medical supplies and food out to the millions of stranded citizens who remain in a war zone as the Russian invasion continues.

Sunflower Relief is backed by Phoenix Court Works and other partners to be announced soon, has already signed up more than 200 part-time and 20 full-time volunteers based in Ukraine, London and other European hubs. It is now on a massive global recruitment drive to encourage further Ukrainian, Russian and Polish speakers to join its network. 

What we do

Immediate aid
in Ukraine

Emergency supplies and services

Reliable hyper-local eyewitness stories

Founding partners

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Sherry Coutu, MBE

Serial entrepreneur and tech investor

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Ella Goldner

Co-founder and general manager at Zinc VC

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Lyuba Guk

Founding partner
of Blue Lake VC 


Gary Stewart

Founder and CEO of FounderTribes


Saul Klein

Phoenix Court Works, LocalGlobe


Samir Desai, CBE

Founder of Funding Circle


Paul Murphy

Partner at Lightspeed


Jonathan Luff

Cofounder at CyLon/Epsilon


Brent Hoberman

Co-founder and chairman at Founders Factory/Founders Forum


Remus Brett

Phoenix Court Works, LocalGlobe

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Mei Wen

Founding partner at Yinvest

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Ben Marrel

Managing partner at Breega


Grace Cassy

Cofounder at CyLon/Epsilon


Reshma Sohoni

Founding Partner at Seedcamp

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Check Warner

Partner at Ada Ventures

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Jenny Tooth, OBE

Chief executive at UKBAA


Rajeeb Dey, MBE

CEO of Learnerbly


Penny McCormick

CEO at Concepta

Corporate partners


We believe the West’s support for Ukraine is admirable, but at the top level, this is predominantly focused on equipping the military, while organisations’ humanitarian efforts have been hampered by a lack of understanding about genuine needs on-the-ground. Sunflower Relief exists to better align these aid efforts with citizens’ most urgent priorities. We are focused on building solutions to connect the immediate needs of the people to the immediate solutions at hand. If you need a driver to get a family to safety from A to B, you need it now and you need resources to find you that driver now. If you need a certain medical supply delivered to a certain location, we find a way to source it and get it there as fast as possible. It’s micro logistics, in a war zone, in three local languages.

Image by Mike Marrah

How to help